Command·Marketing copy·3 skills · MIT · pinned·UI048

/copywriting

Writes or rewrites the words on a page. It bans phrases that sound written by AI and asks you to back up every claim.

Example

/copywriting the landing page hero

Landing-page and sign-up skills from coreyhaines31/marketingskills. Each reads one shared product-marketing file first, so write that once per project.

Skip it when: Writing that is not selling anything. Use the writing skills.
Best for: Landing page headlines, value statements and calls to action that hold up.
Changes: Changes code

Skills it uses

copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "this copy is weak," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. Claims must be supportable, and a declined claim names the evidence that would unlock it. Diagnoses the input first (blank brief, real voice, or point edit) and changes only what it calls for.design-kit·Corey Haines